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IDEA Cellular and Babajob launch Hindi/English mobile wap job portal.

IDEA Cellular and Babajob.com have announced the launch of India’s first Indic-language mobile job portal, especially designed for job seekers who work in the informal sector and household segments, as well as prospective employers. Through this partnership, IDEA Cellular, one of the leading telecom operators in the country will make babajob.com available on its wap portal for over 47 million subscribers across the country.

An estimated over 140 million Indians change jobs every year and currently, the vast majority of these job changes do not happen online i.e. on internet/mobile, especially if they are semi-skilled, unskilled workers, such as home cleaners, drivers and those who work in domestic household segments.

IDEA and Babajob.com have jointly developed a solution to enable job-search, job-postings, and talent search, more convenient and organized, for this segment of audience.
This service is a first of it’s kind in India transformational service which let’s users at the bottom of the pyramid as house helpers, cooks, drivers access and view jobs and post their availability all from their Idea mobile phones in the language of their choice .
The service is being launched on wap.ideafresh.com and will be available to begin in Hindi & English.

For more, check out:
http://babajob.com/presentations/Babajob_Idea_Press_release.pdf
Jul 13, 2009
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