From the Economic Times:
Targetted at non-skilled customers in the lower middle class and low income groups, leading cellular player Airtel has launched an innovative 'Job On Mobile Service' in Karnataka to enable those looking for a blue collar job.
"Blue collar jobs like those of a driver, cook, guard have a steady demand at all times. Many people competent in these domains would be looking out for these jobs at any given point of time. Keeping this mind, Airtel has made use of communication servies and launched this offering to bridge the demand and supply gap", V Venkatesh, CEO, Mobile Servies, Bharti Airtel, Karnataka, said in a press release today.
By dialing *321*666# on their mobile phones,customers could select from a variety of job options. They could also choose their desired salary range, as well as preferred job locations from menus on the screen. They can change profiles, browse unlimited jobs for free and unsubscribe by dailing this same multi-modar number, it said.
The service has been launched in association with babajobs.com, a portal that specialises in blue collar jobs and helps customers access database of over 100,000 job feeds.
Customers would be charged Rs 10 for 10 days job alerts and could receive alerts everyday for 10 days. For extension of the validity servie, customers would be required to dial the same mutli-modal number.http://economictimes.indiatimes.com/News/News-By-Industry/Telecom/Airtel-launches-blue-collar-job-search-services-on-mobile/articleshow/4697507.cms