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Jun 25, 2013
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Babajob in the Wall Street Journal

An excerpt:
How do you identify a big problem?

Sometimes it takes an outside perspective to even identify the problems. Sean Blagsvedt, for example, worked with Microsoft and moved to the India office in 2004. While working in India, he noticed that many from the household services sector could not find jobs because they did not have the ‘right’ referrals or connections.

On one hand, people complained that they could not find a good driver or maid and on the other hand if you look outside we are surrounded by people desperately looking for a good job. Hiring usually happens through word-of-mouth and referrals. But when Sean asked around, he noticed that there were many who had similar problems. Born was, a company that connects employers with workers via web and SMS. He left Microsoft in 2007 to run the company full time, which now has 15 employees and 37,000 job profiles in the system. It took a foreigner with fresh eyes to identify the problem and come up with a solution.
Apr 19, 2010
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